The latest Bank of England inflation report makes for grim reading (see link below), with all indications that growth in market demand will continue to be weak.
If this is so, then surely being the best in your sector, creating a great first impression and taking market share is more important now than ever?
Hold that thought.
Now, ask yourself, which of these is the better deal?
Spend £1,000 on a small, one-off promotional campaign for your business.
OR
Spend £1,000* on improving up to 20 of your employees' presentation and communication skills for the long term.
The old adage still holds true, your business succeeds only through your people. The better they perform, the better the results. No amount of gloss or fluff will cover up poor customer service.Every pound spent on people skills is worth much more than a pound spent on promotion campaigns.
So, is everybody in your organisation ready to take full advantage of any sales opportunity?
Is everybody who connects with your customers trained in how to present your offer in the best way?
If I call your company, will I get the same, positive response from anybody I speak to?
Do you sell via wholesalers or agents? If so, are they presenting your business professionally?
If you answered Yes to all of the above, you stand a good chance of making some ground.
If in doubt, or No, then it may be worth calling me to see how I can help.
*If you employ 5 or more, there may be matched funding of up to £1,000 available.
Nigel Knapp
Tel : 07954 486309 E: nigelk@headwayb2b.co.uk W: www.headwayb2b.co.uk
Free guide 'Focus on what matters for success'
