Tips for successful telemarketing

Good telemarketing is still a most effective method to generate quality sales leads. Double figure results are not uncommon providing a sound, customer focused process is applied. Here are 12 tips to get great results from your next telemarketing campaign:

1. Approach telemarketing as part of a process, you need to prepare and follow up well to ensure success


2. Keep the objective simple and achievable, if the expectation is too big it will lead to disappointment for all involved.


3. Be specific on the expected outcome, to get an e-mails address.. agree to a meeting.. accept an invitation.
4. Know who it is you want to target, the more precisely you can define your target audience, the better
5. Only used qualified data from a reliable source - network contacts can be a great source of quality names.
6. Write a script for the telemarketer that explains the value of your offer to the target and why they should respond positively.
7. Practice the call with the telemarketer, ask somebody you know to be a potential target.
8. Make the call as personal as possible, introduce yourself and use and recall their name.
9. Keep the conversation interesting and brief, record any relevant information that can be used to really personalise the follow up.
10. End the call with them wanting you to contact them again in some way.
11. Follow up in an appropriate timescale so they remember your call.
12. Log your results onto your customer database and group similar responses ready for next time.

Does it work?

We applied this process recently for Vimal of DriveMyCarHome, this is his feedback:

'Headway B2B has definitely raised our company profile and helped us win more business. They conducted a telemarketing campaign for DriveMyCarHome and to cut a long story short, we followed up the warm leads and within 20 minutes of one follow up we had business coming in, which was worth more than twice the amount we spent with Headway B2B; and now there's even more business coming in. Talk about getting things moving fast - HeadwayB2B delivered what we asked for and it was FAST/ Thank you. Vimal Chauhan, Director, DriveMyCarHome.co.uk

If you would like more information on this, or any other ways to generate more sales leads by creating a GREAT 1st time experience for new customers, just call:

Nigel Knapp, Director - Headway B2B Ltd

M: 07954 486309

E: nigelk@headwayb2b.co.uk

W: http://www.headwayb2b.co.uk/