Recent exhibitions

FREE guide: 'Focus on what matters for success'

As part on our marketing programme, we exhibited for the first time at two shows recently, Leicester Business Event (left) and The Business Generator, Burton (below), where we also presented a seminar 'Marketing in Tough times' to 68 delegates.

Both provided good platforms to raise awareness and draw visitors with meaningful sales leads that we expect to bear fruit in the near future.

It doesn't have to cost a fortune to put on a good display

For more on what we do visit http://www.headwayb2b.co.uk/

NLB Business Club Visitor Day

We would appreciate you booking in advance by
e-mail to help us with arrangements on the day.
info@networkforlocalbusiness.co.uk

Testimonials like this make it all the more worthwhile

"As a small business we found Nigel Knapp at Headway B2B to be an excellent and affordable solution to our ongoing need to grow sales. He quickly identifed gaps in what we did, provided a clear and realistic framework of actions to address our specific needs and we have seen a tangible growth in sales and improved the way we handle those sales.

Woodborough Hall is a small luxury boutique hotel, the best thing we did last year was to use Nigel, if you want to get pace back into your business, use him, you won't regret it. We started out with three sessions, that rapidly became a 6 month project and it has significantly changed the way we do business.

Timothy Lock
Proprietor
Woodborough Hall
http://www.woodboroughhall.co.uk/

MORE TESTIMONIALS

'Don't fly straight for more than 20 seconds'

This was the lesson quickly learnt by Geoffrey Wellum, who is the youngest Spitfire pilot involved in the Battle of Britain campaign, which took place 70 years ago this week.

Asked in a recent TV interview what did he remember most about that period, Geoffrey asked us to imagine leaving school and within 2 years, aged only 18, becoming a pilot of a fighter aircraft. He recalled the introduction to his first combat flight, where he was told to 'follow that chap, fly over over Dungeness, and, if you see any planes with a black cross on them, fire at them'.

Geoffrey soon learnt how to fly, most memorably not to fly in a straight line for more than 20 seconds, to reduce the risk of being caught out by the enemy.

Lessons from this? - Don't be afraid to try something new, be guided by experience and don't do the same thing for too long.

Try a new approach to generating sales leads http://www.headwayb2b.co.uk/digital.html

GROW YOUR BUSINESS AT LOWER COST!

NO RECRUITMENT COSTS, PAYROLL OR SICK PAY

Take the opportunity to meet us on

STAND GH24

LBE10, Walkers Stadium, Leicester on 30th September

Visit our stand to collect your voucher for 25% FREE Telemarketing for orders over 100 calls
(i.e. 200 calls for price of 175)

I will be there all day and look forward to meeting you,

Nigel Knapp, Director

Tips for successful telemarketing

Good telemarketing is still a most effective method to generate quality sales leads. Double figure results are not uncommon providing a sound, customer focused process is applied. Here are 12 tips to get great results from your next telemarketing campaign:

1. Approach telemarketing as part of a process, you need to prepare and follow up well to ensure success


2. Keep the objective simple and achievable, if the expectation is too big it will lead to disappointment for all involved.


3. Be specific on the expected outcome, to get an e-mails address.. agree to a meeting.. accept an invitation.
4. Know who it is you want to target, the more precisely you can define your target audience, the better
5. Only used qualified data from a reliable source - network contacts can be a great source of quality names.
6. Write a script for the telemarketer that explains the value of your offer to the target and why they should respond positively.
7. Practice the call with the telemarketer, ask somebody you know to be a potential target.
8. Make the call as personal as possible, introduce yourself and use and recall their name.
9. Keep the conversation interesting and brief, record any relevant information that can be used to really personalise the follow up.
10. End the call with them wanting you to contact them again in some way.
11. Follow up in an appropriate timescale so they remember your call.
12. Log your results onto your customer database and group similar responses ready for next time.

Does it work?

We applied this process recently for Vimal of DriveMyCarHome, this is his feedback:

'Headway B2B has definitely raised our company profile and helped us win more business. They conducted a telemarketing campaign for DriveMyCarHome and to cut a long story short, we followed up the warm leads and within 20 minutes of one follow up we had business coming in, which was worth more than twice the amount we spent with Headway B2B; and now there's even more business coming in. Talk about getting things moving fast - HeadwayB2B delivered what we asked for and it was FAST/ Thank you. Vimal Chauhan, Director, DriveMyCarHome.co.uk

If you would like more information on this, or any other ways to generate more sales leads by creating a GREAT 1st time experience for new customers, just call:

Nigel Knapp, Director - Headway B2B Ltd

M: 07954 486309

E: nigelk@headwayb2b.co.uk

W: http://www.headwayb2b.co.uk/